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Digitalby Lauren DonalsonFebruary 9, 2022

Why Dealer Advertising Strategies During This Year’s Super Bowl May Be Different

Advertising in any format, particularly on television, is extremely competitive and costly, driving most dealers and their agency partners out of the ad game.

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Complianceby Greg LarsonFebruary 7, 2022

How to Manage your Dealership’s Insurance Claims

By defining and following a claims management plan, you can help reduce the financial impact of future claims.

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Dealer Opsby Kathryn SchifferleFebruary 2, 2022

Selling to Businesses: Are You Missing Out on an Opportunity?

There’s no doubt that in today’s environment, winning in business has many new challenges and staying “ahead of the game” requires creativity and diligence.

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Fixed Opsby Jen L’EstrangeJanuary 31, 2022

Recruiting and Retaining Salespeople Amidst the Great Resignation

Finding good salespeople has always been hard, but if you approach the market with an open mind, are clear with what you’re looking for, and ask the right questions during the interview, you will grow great sales teams.

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Opinionby StaffJanuary 26, 2022

Down the Road: Executive Predictions for 2022

Fair Technologies CEO predicts how the automotive industry will change in 2022.

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Dealer Opsby Christina Wofford January 26, 2022

Four Strategies to Fill Service Drives, Get More Trade-ins, and Increase Sales

Focusing on four key strategies will enable your dealers to combat the long-term effects of the pandemic and inventory shortages.

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Fixed Opsby Kyle McEvoyJanuary 24, 2022

The Ripple Effects of Post-Sale Marketing

Three years of anonymized data across 600 rooftops shows exactly how post-sale marketing campaigns benefitted dealers.

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Complianceby Gil Van OverJanuary 19, 2022

Create a Compliance Test for Interviews

You can create a simple test deal file and pop quiz to administer during the interview process that will tell you how compliant the applicant really is, vis-a-vis your compliance standards.

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Fixed OpsCover Storyby Ronnie WendtJanuary 18, 2022

Service Departments Up Their Game

The Cox Automotive Service Industry Study finds that as dealerships leverage technology to enhance the customer experience, they can capture more service market share.

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Digitalby Steven Apicella January 18, 2022

Digital Retailing vs. Digital Lifecycle: The Massive Revenue Difference

Digital engagement and a customer’s experience is where business is earned, retained, or lost, and it shouldn't end at the point-of-vehicle-sale.

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