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For dealerships, understanding the expectations of customers is what makes a great versus good versus mediocre customer experience.
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Kerrigan Advisors’ Erin Kerrigan sees a positive, record-breaking buy/sell market for 2022 and maybe into 2023.
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If a dealer can provide their paper trail to a regulator or jury, it should demonstrate that the consumer indeed made informed decisions throughout the process and there was no deception intended.
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F&I profits have consistently increased since my departure from “the box” — and it’s all happening in conjunction with my fuzzy slippers.
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Mining the service drive can be a mundane task that’s easy to push aside, but it can also deliver high-quality leads and is the best source of used inventory for your dealership.
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Educating EV buyers about the benefits of a service contract will help your customers to protect their long-term investment and pave the way for increased customer loyalty.
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Now is the time to protect loyal customers against the competition and position your dealership as a trusted partner as the market evolves.
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Dealers need to stay vigilant and make it known these practices will not be tolerated and discipline the employees who continue to put them at risk!
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The automotive industry's most in-depth and longest-running study of its kind reveals what today's consumers want.
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Inventory shortages have vehicle lessees re-evaluating their end-of-lease options.
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