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Spring rush fading followed by flat ATPs, rising MSRPs and less generous purchase motivators.
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After unusual spring rush, demand started to wane mid-April as supply thinned.
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Cox analysis forecasts continued brisk spring sales eating into existing inventories, along with coming price hikes, especially for lower-priced models.
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Year-over-year increase exceeds seasonal normal. Meanwhile, Cox expects muted growth this year.
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December buying spree, especially for luxury models, capped four-month upward ATP streak.
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Various conditions combined to pull consumers from the sidelines.
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Settled election makes them optimistic despite lingering affordability issues.
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October data show solid improvements on the tailwinds of incentives, leases.
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