auto dealer in black and red logo
MenuMENU
SearchSEARCH

EU’s Automakers React to Tariff Deal

While they express relief that it halts conflict, they warn of its costs.

July 28, 2025
EU’s Automakers React to Tariff Deal

ACEA said the E.U. and the U.S. should 'focus on reducing obstacles to vital transatlantic automotive trade.'

Credit:

Pexels/Torsten Dettlaff

2 min to read


The European Union’s major automaker trade group issued a less-than-enthusiastic statement on the U.S.-E.U. trade deal that imposes a 15% duty on automotive imports to the U.S. Though that’s down from 27.5%, the group said it will negatively impact the industry on both sides of the Atlantic.

“The agreement takes an important step towards easing the intense uncertainty surrounding transatlantic trade relations in recent months, and ACEA welcomes this development in principle,” said the Sigrid de Vries, director general of the European Automobile Manufacturers’ Association. 

“Nevertheless, the U.S. will retain higher tariffs on automobiles and automotive parts, and this will continue to have a negative impact not just for industry in the E.U. but also in the U.S.” 

The group, which represents 16 of Europe’s biggest vehicle makers, said it’s still assessing the trade agreement’s impact on the union’s automotive industry.

“Looking forward, the E.U. and the U.S. should focus on reducing obstacles to vital transatlantic automotive trade, paving the way for stronger economic ties and shared prosperity,” the group said in its statement.

The German Association of the Automotive Industry, or VDA, while expressing relief that an agreement avoids a trade war, said it’s concerned about its negative impacts. 

“But one thing is also clear: the U.S. tariff of 15%, including for automotive products, will cost the German automotive industry billions annually and will burden them in the midst of the transformation,” said VDA President Hildegard Müller.

The White House, which referred to President Donald Trump as “DEALMAKER-IN-CHIEF” as it announced the overall U.S.-E.U. agreement, said it amounts to “fundamentally rebalancing the economic relationship” between the two.

In addition to the 15% vehicle and auto parts imports tariff, the E.U. will continue to pay a 50% duty on steel, aluminum and copper imports to the U.S. 

“This new tariff regime will generate tens of billions of dollars in revenue annually and help to close the longstanding trade imbalance between the United States and Europe by encouraging local sourcing, reshoring production, and ensuring that foreign producers contribute their fair share to the American economy,” the White House statement says.

DIG DEEPER: Automakers' Exposure to Tariffs Compared

 

 

More Industry

Dealer Debrief with Lauren Lawrence, 05/07/2026, Auto Dealer Today
Industryby Lauren LawrenceMay 8, 2026

Dealer Debrief: Credit Scores & Exec Moves

In this week's debrief, host Lauren Lawrence covers bad credit scores, executive moves and a dealership acquisition.

Read More →
Shifting Loan Demands A Sign of the Times, Loan Application paperwork with a pen and a car outline, Auto Dealer Today
Industryby Lauren LawrenceMay 8, 2026

Auto Loan Outlook Shows Cracks

Recent survey data shows that the overall demand for auto loans is down, but the demand for subprime loans is up as consumers face economic uncertainty and affordability pressures.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
Ad Loading...
Auto Dealer today, Dealer Debrief, 05/01/2026 with Lauren Lawrence
Industryby Lauren LawrenceMay 1, 2026

Dealer Debrief: New & Used Sales Trends

In this week's debrief, host Lauren Lawrence covers new and used vehicle sales trends from March.

Read More →
white Chevrolet Equinox being temperature tested
Fixed Opsby Lauren LawrenceMay 1, 2026

Extreme Temps Hinder EV Efficiency

American consumers might be happy to know that their preferred hybrids are slightly less impacted by extreme temperatures than fully electric vehicles, according to a new study.

Read More →
Photo of woman at desk using a calculator
Industryby Hannah MitchellMay 1, 2026

A Tale of Haves and Have-Nots

A growing number of consumers are stretching the bounds of auto finance to afford today’s expensive vehicles, ultimately paying a higher price for the now-common scenarios.

Read More →
Ad Loading...
Headshot of Michael Orange
Industryby Hannah MitchellApril 24, 2026

Stellantis Names U.S. Sales Head

The former Hyundai and Nissan executive is tasked with increased momentum in the important market as the automaker shifts its strategy amid a turnaround.

Read More →
family in a car, Affordability Out the Window, Auto Dealer Today
Industryby Lauren LawrenceApril 24, 2026

Bad Credit Tanks Attainability

A recent study suggests expectant parents are feeling the burden of bad credit more than other demographics when it comes to buying a new car.

Read More →
Dealer Debrief, 04/23/2026, with Lauren Lawrence, Auto Dealer Today
Industryby Lauren LawrenceApril 23, 2026

Dealer Debrief: Ford HQ and Mercedes Studios

In this week's debrief, host Lauren Lawrence covers Ford HQ renovations, new Mercedes studios, and the state of auto loans in March.

Read More →
Ad Loading...
Dealer Debrief 04/15/2026 with Lauren Lawrence
Industryby Lauren LawrenceApril 17, 2026

Dealer Debrief: Exploding Airbags & Risk Management

In this week's Dealer Debrief, host Lauren Lawrence covers a potential air bag ban and reinsurance and risk management.

Read More →